Social Media Marketing Article Example | Topics and Well Written Essays - 1250 words

Social Media Marketing - Article Example This paper highlights that  planning and strategy development can be considered as important aspects of successful social media presence. There are several small and medium enterprises that do not even plan before adopting and implementing social media marketing strategies. For this specific reason, those organisations failed to get success through the adopted and implemented social media marketing strategy. Example of Dove Real Beauty Campaign can be considered as a perfect planning of social media marketing strategy. The organisation used common people in the videos and texts while putting the advertisements on social media networking platforms. They tried to convey emotional marketing and promotional message.Accordings to the paper findings the planning of consideration of common women in promotional campaign can be considered as the example of ultimate planning of an effective social media marketing strategy. This specific social media campaign helped the organisation to create significant brand awareness among the target customers. In addition to this, effective implementation of planning and strategy development process helped this campaign to redefine the face and concept of real beauty.  The organisation is the first ever organisation that adopted and implemented social media marketing strategy in UK retail industry. Slowly and gradually, the organisation promoted its products through several leading social media networking platforms that helped the organisation to create significant brand awareness among the target customers.